Next week, a bevy of fashion models will make their way down a Rochester runway wearing clothing made from recycled trash.
People might be amazed what can be used to make clothes: hairnets, foils, paper plates, CDs, cardboard and garbage bags.
The styling outfits will be featured at Rochester’s first “Trashion Show,” 7 p.m. April 28 at the Wicked Moose Bar & Grill. The show is being put on by Serenity Couture.
Can you really decorate a dress with tube caps? Yes. Can a dress material really be made out of garbage bags and boxes? Yes again.
While the outfits themselves might not be seen on downtown streets anytime soon, the event’s sponsors hope to raise awareness about environmental issues. The money raised will go toward state wetland preservation, said Jessica Huxsol, salon director for Rochester’s Serenity Couture.
“We’re connecting our love for fashion and our love for creativity to something that will give back to people,” Huxsol said. “We’re doing something to have fun, be creative and use things so we’re not wasting.”
Trashion shows have been held in Minneapolis, Des Moines and other larger cities, but this will be Rochester’s first. A driving force behind these shows has been Aveda, a maker of shampoos, conditions and skin care products made from natural ingredients.
“They have a holistic approach and belief system that connect themselves with larger companies that are doing good things to sustain the world we live in,” Huxsol said.
There will be about 26 models tromping down the runaway wearing trash-inspired outfits.
Serenity Couture was City Looks before it was purchased by the environmentally conscious salon. The new company not only brought a new name, but a more expansive environmental mission.
“Even when we were City Looks, we did different benefits to raise money for Earth Month,” Huxsol said. “But we really never did anything that really made a big connection to the community or got us a lot of funds, so I’m very excited about this.”
Huxsol said that organizers haven’t defined a goal for much money they hope to raise, but some corporate sponsors have signed on to the show. A hundred percent of the proceeds will be donated to the Audubon Society and used for wetlands protection.
Tickets to the event cost $15 in advance and $20 at the door. VIP tickets are $50 and include a drink ticket, and Aveda goodie bag. Doors open at 6 p.m. and the show starts at 7.
If you go
- What: Trashion Fashion: A Night of Art, Fashion and Fundraising. The event is Serenity Couture’s First Trashion Show.
- When: Thursday, April 28 at 7 p.m. Doors open at 6 p.m.
- Where: Wicked Moose Bar & Salon, 1210 Eastgate Dr. S.E., Rochester, Minn.
- Tickets cost $15 in advance and $20 at the door. VIP tickets cost $50 and includes a drink ticket and Aveda goodie bag.